If you’re a key IT decision-maker at your organization, you’re likely spending a lot of time, effort, and money on getting the latest software or the tools for your teams to deliver the best experience to your customers and employees. But what good is it if you are not harnessing the power of your enterprise applications to their full extent?
How do you ensure your company is making full use of all its digital assets, including digital tools, apps, and software? If this question raises a few doubts in your mind, allow me to introduce you to the boon that is a “digital adoption platform.”
But first, what is Digital Adoption?
In simple terms, digital adoption refers to attaining a state within your company where all of your digital tools and applications are fully utilized. Digital adoption is vital in optimizing both internal productivity and customer experience.
As per Foundry’s State of Digital Business Transformation study, 91% of companies had adopted or were considering adopting a “digital-first” business model in 2021. Without a robust digital adoption strategy, it is practically impossible for a company to implement a digital-first model.
How can you achieve complete digital adoption?
Complete digital adoption is achieved only when the end-users of the software have comprehended both the functionality and advantages of digital processes, have been fully onboarded with the software’s advanced capabilities, and have grasped the role of digital processes.
Once a person gets cozy in their comfort zone, it is not easy to dig their way out of it. As such, leaders should expect some resistance to change as users may be skeptical about trying new technology.
Familiarizing oneself with new tech can be one of the most challenging aspects of digital adoption. Some may even be reluctant to switch because of dull training sessions or the lack of support and hand-holding while learning to use complex technology.
This is why we cannot talk about digital adoption without also bringing up digital adoption platforms (DAPs). Many companies fail to track how successfully their staff uses the technologies or applications they invest in. A digital adoption platform can assist with this and more.
How do you benefit from a digital adoption platform?
A digital adoption platform is software that makes it easy for end-users to embrace new technologies. DAPs like Whatfix help your employees or customers navigate a new application and provide continuous support and training by guiding the user through the application step-by-step. Using a DAP ensures comprehensive training and support.
Adopting a DAP will help you use your digital assets to their fullest extent and get a return on investment (ROI) on them. In short, apart from spending money on the latest technology, you’re utilizing it to its maximum potential and reaping all of its benefits.
Here are 5 reasons why everyone should be raving about DAPs:
- Onboarding and training become easier: With DAPs, you can give employees and customers unique step-by-step guides or walkthroughs depending on their learning styles and lead them through all of your procedures.
- Insights and analytics that track performance: Knowing where your users are having learning difficulties is an essential part of the digital adoption process, in addition to monitoring user engagement, examining employees’ effectiveness, and providing feedback in real-time. DAP analytics can help you improve your organization’s overall digital adoption experience by giving you insights into a user’s interaction with technology.
- Reduces the workload on internal technical support teams: Customers will not need to depend on your staff for simple things because a DAP equips them with guides, self-help manuals, videos, and other training materials. Your support teams will have fewer tickets to deal with, while your employees and customers will be empowered to be technology experts at the same time.
- Identifies the right insights to increase ROI: You can track various parameters with a good DAP, providing the data you need to calculate ROI. DAP simplifies the new technology shebang for your customers and helps them understand how to utilize your tools. Hence retention rate and happiness grow, as does ROI.
- Reduces churn and poor engagement: DAPs employ artificial intelligence to predict user intentions. Users will be divided into groups depending on their proclivity to churn. The platform can then deploy messages and guidance to keep them engaged proactively.
According to the Ebbinghaus Forgetting Curve, people forget 90% of what they learn in training in a month; users need continuous performance support rather than one-time training sessions. Constant support guarantees that every engagement a user has with new technology becomes a microlearning experience, and this is precisely what DAPs can offer.
Conclusion
Traditional software and digital process training cannot keep up with the pace of technological change as most training materials have become obsolete. Adapting to new technology and fully utilizing its capabilities is critical for modern businesses aiming for digital transformation. Any digital transformation now needs digital adoption as a minimum. Companies of all sizes should make digital adoption a top priority. You can significantly impact your company’s performance with the correct digital adoption strategy and a competent platform.
