According to IDC, by 2022, 70% of all firms will have increased their usage of digital technology, altering existing business processes to increase customer engagement, staff productivity, and enterprise resilience.
Service leaders in every industry are making increased efforts to get on the digital adoption bandwagon for fear of being left behind while competitors progress. But here’s where most decision-makers lose their bearings: choosing the right digital adoption platform (DAP). So what can leaders and entrepreneurs do to make sure they nail it?
Using the right digital adoption platform ensures that you’re selecting the most appropriate tools to build something remarkable from the ground up. It is one of the first things you have to get right when taking the digital transformation route. If you slip up, you will have to demolish the foundation and start again—making your digital adoption efforts a failed and a far more expensive affair.
Your DAP should enable your users to comprehend the new software they’ve been given and teach and train them how to utilize it and maximize its worth. This blog will help you understand what you need to look for before investing in a DAP.
When choosing a digital adoption platform, here are 5 things you cannot compromise on:
1. Intuitive tool with user-friendly features:
Since the purpose of a DAP is to deliver convenience to tech users, any DAP tool must first and foremost be user-friendly; otherwise, it would be a wasteful purchase. DAPs guide users and assist them in completing their jobs. It also helps deliver a seamless learning experience for users, allowing them to learn from within the app.
When choosing a DAP, ensure that it is not only feature-rich and meets your organizational needs but also that it helps make your users’ tasks easier. Digital adoption will be more successful if your users view the DAP as a beneficial tool for assisting them in completing their jobs rather than another obstacle to tackle.
2. Ability to provide analytics and insights:
Every business should look for this feature in a DAP, and we’ll tell you why. Collecting data is essential, but digital tools also must provide actionable insights by understanding user behavior so that adoption strategies can be revised or recreated accordingly.
Analytics from a digital adoption platform can help improve your overall digital adoption. It gives you information about where users are struggling the most; it lets you monitor the engagement rate of users, examine the efficiency of your employees, and provide real-time feedback.
2. Ability to provide analytics and insights:
Every business should look for this feature in a DAP, and we’ll tell you why. Collecting data is essential, but digital tools also must provide actionable insights by understanding user behavior so that adoption strategies can be revised or recreated accordingly.
Analytics from a digital adoption platform can help improve your overall digital adoption. It gives you information about where users are struggling the most; it lets you monitor the engagement rate of users, examine the efficiency of your employees, and provide real-time feedback.
3. On-screen guidance that leads to a superior user experience:
While introducing new technologies to users, an organization must aim to provide a hassle-free user experience rather than complicating their journey. A DAP offers on-screen guidance that can help the users quickly grasp new applications. On-screen guidance acts as in-app training material and provides help in onboarding users, in-app learning, task completion, exploring product features, etc.
With analytics from the DAP, companies can identify where the user faces roadblocks and further implement navigation guides to direct the users accordingly.
4. Automation capabilities:
Completing routine tasks on a software application as a part of your daily responsibilities is a mundane exercise for most employees when they could be focused on more complex tasks. DAPs like Whatfix offer automation so that tech users do not have to lose their productivity or waste time by performing repetitive actions that can be auto-completed.
Automation with the help of artificial intelligence (AI) and machine learning offers intelligent solutions that will reduce manual errors and undoubtedly enhance user experience. Further, natural language processing helps offer personalized self-help by understanding user needs and providing relevant suggestions and information.
According to McKinsey, 50% of companies stated that they have already adopted AI in at least one business function, while survey reports from IDC indicate that 75% of participants intend to digitally transform their operations by 2025.
4. Automation capabilities:
Completing routine tasks on a software application as a part of your daily responsibilities is a mundane exercise for most employees when they could be focused on more complex tasks. DAPs like Whatfix offer automation so that tech users do not have to lose their productivity or waste time by performing repetitive actions that can be auto-completed.
Automation with the help of artificial intelligence (AI) and machine learning offers intelligent solutions that will reduce manual errors and undoubtedly enhance user experience. Further, natural language processing helps offer personalized self-help by understanding user needs and providing relevant suggestions and information.
According to McKinsey, 50% of companies stated that they have already adopted AI in at least one business function, while survey reports from IDC indicate that 75% of participants intend to digitally transform their operations by 2025.
5. 24/7 customer support:
When it comes to choosing a new technology partner, identifying the level of assistance their support teams can offer is crucial. You will require a helping hand both during and after the tool’s implementation. Your vendor must be able to provide support on at least 3 levels: technical assistance, implementation support, and client success.
When you run into problems with your product, the vendor support team must be able to offer immediate, interactive, and 24/7 assistance. Ensure that you have a point of contact who can understand your requirements and identify areas of improvement to help you reach your goal.
Taking a call on the right DAP
While the market is flooded with options, there are only a few that can help you meet your organizational needs. Take the time to consider your choices carefully and choose a digital adoption platform that comes with all the above features.
Finding the best digital adoption platform is like discovering a gold mine. The ideal DAP can transform the game for your enterprise and help you tackle critical business issues. Digital transformation is a journey. As you embark on this journey, make sure you invest in the right DAP. Doing it correctly with the ideal DAP can significantly sharpen your competitive edge.
