Freshideastoday.com is now Freshideas.ai



Our Point of View

  Where Design Thinking combines with Smart Technology

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FreshIdeas Narrative & Vision

Humanised TRANSFORMATION

Where Design Thinking combines with Smart Technology

Point of View:  Humans are like intricate tapestries, woven together with threads of emotions, experiences, and aspirations. Recognising that humans are at the core of everything we do presents organisations with a formidable challenge. Building, establishing and maintaining authentic relationships that are positive is a goal aspired by many, attained by few !

In a post pandemic world, beginning a traumatic recovery facing multiple challenges organisations big and small will need to evolve to survive, differentiate and thrive.

Fostering empathy, active listening, and understanding the emotional context of every interaction is a necessity. By acknowledging and addressing emotions, businesses can build stronger connections and provide support during both positive and challenging experiences.

In the quest to Digitally transform, automate and scale, this core value of humanising a business can be easily forgotten.
At FreshIdeas we strive to enable and empower our customers humanise their transformation efforts.  -Transformation Humanised

Our Values

Client Centricity

Customer Centricity

We will prioritize the needs, satisfaction, and success of the client at all times.

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Our clients are at the centre of all our decisions, actions, and strategies. Our goal is to create and maintain long-term relationships by delivering exceptional value and memorable experiences that meet or exceed expectations by understanding the needs, preferences, and goals, and tailoring responses and interactions to meet those specific requirements. We commit to effective communication, active listening, and responsiveness to ensure ongoing satisfaction and delight.

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Pursuit to Excellence

We will strive for the highest standards of quality, performance, and achievement.

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It is our commitment to continuously improve and surpass expectations in every aspect as individuals and team. We will set ambitious goals, embrace innovation, and consistently seek opportunities for growth and development. We will develop and maintain a mindset of continuous learning, adaptability, and a willingness to go above and beyond to deliver exceptional results and the best possible outcomes. Each of us commits to foster a culture of continuous improvement, to inspire others, and differentiate ourselves in our respective fields.

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Passion for the business

We will carry a deep enthusiasm, dedication, and commitment to our work and industry.

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We will maintain a strong emotional connection and genuine interest in the business's purpose, mission, and goals by demonstrating relentless motivation, perseverance, and a willingness to go the extra mile. By staying up to date with industry trends, actively seeking opportunities for growth, and embracing challenges as opportunities for learning and improvement we will take pride in our work, show a high level of initiative, and consistently strive for excellence.

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Trust & Respect

We will strive to cultivate a culture where trust and respect form the cornerstone of every interaction.

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We aim to create an environment where individuals value and uphold trust, fostering open communication, reliability, and ethical conduct. We will strive to build a culture of respect, where every person is treated with dignity, empathy, and fairness.

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Execution Design

To enable and empower organisations in their transformation journey by adopting the “PASO” Methodology

  • PLAN : Current State assessment & Transformation agenda design
  • AUTOMATE : User friendly & Cost effective software
  • SCALE : Unleash value through automation & enterprise wide adoption
  • OPTIMISE : Refine & Iterate to drive ROI