About Freshideas.ai
Design-Driven. Human-Centered. AI-Powered.
Freshideas isn’t just a consultancy—we’re your digital transformation partner, shaped by real-world challenges and built to thrive in complexity.
Launched at the height of the global pandemic, FreshIdeas began as a bold response to uncertainty—built on decades of experience, a deep belief in intuitive technology, and a drive to help businesses navigate digital transformation with clarity and confidence.
Today, we are a growing, profitable firm trusted by over 100 clients, helping organizations of all sizes navigate and thrive in an AI-powered world.
Our Vision and Mission
Our Vision
To humanise the transformation journey of every customer.
We believe digital transformation isn’t just a technical shift—it’s a human one. Our goal is to ensure that every innovation, every piece of software, and every process enhancement serves real people in real, impactful ways.
Our Mission
Unleash value through smart software and services
We combine cutting-edge technology with practical business understanding to help organizations do more, grow faster, and deliver better results.
To enable and empower organisations in their transformation journey by adopting the “PASO” Methodology
PLAN
AUTOMATE
SCALE
OPTIMISE
Our People
Meet our team
Our Freshideas team has a long history of success in technology, business management, and franchising.
Charles Manuel
Samuel Yau
Gautham Devlekar
Carol Lim
Lim Fang Wei
Client Success Team
Dennis Aloysius
Eeshwer Kumaar
Shonali Prabhu
Stephen Nicholson
Kavita Konnoth
Our Belief
Generative AI is not just another tech trend—it’s a revolution, akin to the arrival of electricity or the internet. But most organizations are not ready. They’re drowning in legacy systems or fragmented SaaS tools. We believe transformation isn’t about adding more software—it’s about rethinking the systems, processes, and experiences that run your business.
"What businesses really need isn’t more tools. It’s better-designed systems — thoughtfully built, human-centered, and scalable."
At Freshideas, we see design as the invisible operating system of innovation. Great design doesn’t decorate—it simplifies, guides, and unleashes clarity in complexity.